Quality Metrics
Monitored
Blocks
Filters
Unique Incidents
Measured
Authentic
Authentic Viewable
Authentic Video Viewable
Authentic Display Viewable
Viewable
Display Viewable
Video Viewable
Custom Viewable
Authentic Custom Viewable
Brand Suitability
╠═ Unsuitable Content
║ ╠═ Site Incidents
║ ╠═ Page Incidents
║ ╚═ App Incidents
╠═ Site & App List
║ ╠═ On Site EL
║ ╠═ Off Site EL
║ ╠═ On App IL
║ ╚═ Off App IL
╠═ Language
║ ╠═ On Language EL
║ ╚═ Off Language IL
╠═ Keyword
╠═ Out of Age
╠═ Out of Star
╚═ App Store Category
GARM-Mapped Suitable
Brand Safe
Fraud/SIVT
╠═ Bot Fraud
╠═ Hijacked Devices
╠═ Site Fraud
╠═ App Fraud
╠═ Emulators
╠═ Injected Ads
╚═ Data Centers
Geo
Viewability Detailed Metrics
Viewability
Audible Viewable Impressions
Audible & In-View On Completion Impressions
Authentic Completed Rates
Completed Rates
Authentic Average Quartile Progressed %
Average Quartile Progressed %
Authentic Custom Viewable Rates
Authentic Custom Viewable Impressions
50% Display Viewable >15sec
50% Display Viewable 5-15sec
50% Display Viewable <5sec
100% Viewable
╠═ 100% Viewable through Q4
╠═ 100% Viewable through Q3
╠═ 100% Viewable through Q2
╚═ 100% Viewable through Q1
Audible Viewable Impression by Quartile
╠═ Audible Viewable Impression Q4
╠═ Audible Viewable Impression Q3
╠═ Audible Viewable Impression Q2
╚═ Audible Viewable Impression Q1
Completed Impressions by Quartile
╠═ Completed Impressions Q4
╠═ Completed Impressions Q3
╠═ Completed Impressions Q2
╚═ Completed Impressions Q1
Viewable Impressions by Quartile
╠═ Viewable Impressions Q4
╠═ Viewable Impressions Q3
╠═ Viewable Impressions Q2
╚═ Viewable Impressions Q1
Audible
Passthrough
Fully On-Screen (FOS)
Authentic FOS Average Quartiles Progressed
FOS Average Quartile Progressed
Authentic FOS Impressions
╠═ Authentic FOS Impressions Q4
╠═ Authentic FOS Impressions Q3
╠═ Authentic FOS Impressions Q2
╚═ Authentic FOS Impressions Q1
FOS Impressions
╠═ FOS Impression Q4
╠═ FOS Impression Q3
╠═ FOS Impression Q2
╚═ FOS Impression Q1
Attention Metrics
Index Colors
Attention Index
╚═ Attention Index Tooltip BG
Exposure Index
╚═ Exposure Index Tooltip BG
Engagement Index
╚═ Engagement Index Tooltip BG
Intensity Index
╚═ Intensity Index Tooltip BG
Prominence Index
╚═ Prominence Index Tooltip BG
User Presence Index
╚═ User Presence Index Tooltip BG
Ad Interaction Index
╚═ Ad Interaction Index Tooltip BG
Snapshot Traffic Light Colors
Top Performance
╚═ Top Perf. In-matrix BG
High Performance
╚═ High Perf. In-matrix BG
Slight Underperf.
╚═ Slight Underperf. In-matrix BG
Severe Underperformance
╚═ Severe Underperformance In-matrix BG
Quartile Intensity Colors
Low Intensity
Medium Intensity
High Intensity
Maximum Intensity
General Chart Colors
Benchmarks
Dotted Lines
Bubbles or Bars
General Combinations
General Segment #1
General Segment #2
General Segment #3
General Segment #4
General Segment #5
General Segment #6
General Segment #7
General Segment #8
General Segment #9
General Segment #10